Benefits of SEM
Use Search Engine Marketing to drive targeted traffic for strong conversions
Search Engine Marketing (SEM) or otherwise known as Pay-Per-Click (PPC) advertising is also often referred to as Google AdWords. Despite what name you call it, this advertising channel can help your business appear first in search results as a sponsored link for relevant keywords, based on your goals and objectives.
SEM allows you to capture business opportunities in an efficient way and in a shorter time frame. SEM campaigns allow you to not only drive traffic and conversions but analyse performance through powerful data insights that can help you learn more about your customers.
CMG has a team of experts in Search Engine Marketing that are all certified to ensure the campaign is built on a solid foundation, with a focus to grow your brand and influence acquisition. Use SEM as a tool to get in front of relevant, ready to buy customers. We build out a custom strategy tailored to your business goals and align it with your current marketing plan.
Our team of marketing experts will monitor your performance, results and key trends, suggesting changes to optimise campaigns in order to achieve the right outcomes. We pride ourselves on a results-driven business model that is serious about reporting.
Our SEM service comes with one important necessity – quality. We’re with you every step of the way, as your extended marketing partner.
Our clients are at the heart of everything we do
We're Serious About Results
We take our reporting well beyond monitoring rankings of your keywords. With our interactive reporting platform, you will have access to powerful data and key business insights that will allow you to understand what your customers do, and how they interact with your business.
All the information in our client portal will be tailored to monitor the goals we set at the beginning of the campaign. Your dedicated Account Manager will take you through what the information means, how to view the reports and what success looks like for your business outcomes. You're in control and have full visibility every step of the way.
Frequently Asked Questions
Budget recommendation for a Google Ads campaign will be shared when CMG has researched the keywords and location for your business. The most important factor to consider is the cost per click. Depending on how competitive your industry is or how competitive the keywords are will determine how expensive the clicks are. CMG will work with you to understand your current conversion rate to generate leads, so we can calculate how many impressions are needed. All budget recommendations are a starting point that can be scaled up or down depending on monthly data.
It is important when analysing what keywords to use, that you generate a common theme of keywords. How you use those keywords on SEO or SEM will differ because of the way each campaign is set up. For a Search Engine Marketing campaign, you want to target the best organic keyword opportunities. You will also need to determine the competitiveness of the keywords as there is an auction that Google will use. The team at CMG will be able to help with all this strategy to ensure your SEO and SEM campaigns are working effectively together.
Our SEM specialists are certified and complete the Google test every year. The team are Google and Facebook certified - the certification makes our team dedicated and experts in all things SEM.