Benefits of SEO
A long-term strategy to drive organic traffic, growth and brand authority
SEO is the practice of shaping elements, such as the technical structure and creativity of a website, to be easily found by search engines like Google. Most people only view the first page of Google results and if your business is not listed on page one, you could be missing out on brand exposure to capture new client leads.
This is where SEO can help. SEO is a long-term strategy that drives organic traffic to your website. With more traffic to your site, your business can start to understand consumer behaviour to improve user experience and conversions.
CMG uses market trends, insights, and data to analyse your current digital position, specifically focusing on your organic presence to unlock future SEO opportunities. We build out a custom strategy tailored to your business goals to improve your current SEO position in the market.
Our results-driven business model comes with one important necessity – quality.
Our Australian team uses best practice SEO techniques to provide you with long-term results, so there’s no need to worry about overseas outsourcing or confusing reporting. We’re with you every step of the way, as your extended marketing partner.
Our clients are at the heart of everything we do
We're Serious About Results
We take our reporting well beyond monitoring rankings of your keywords. With our interactive reporting platform, you will have access to powerful data and key business insights that will allow you to understand what your customers do, and how they interact with your business.
All the information in our client portal will be tailored to monitor the goals we set at the beginning of the campaign. Your dedicated Account Manager will take you through what the information means, how to view the reports and what success looks like for your business outcomes. You're in control and have full visibility every step of the way.
Frequently Asked Questions
The more time and effort you invest into your SEO campaign, the better the results will be. There isn’t a time limit on SEO as work is always happening in the background, and every month we will be working to revise, refine and optimise your website for the better. Our strategy for each client and website will be to set a marketing plan aligned with goals and objectives, and work SEO into those goals, ensuring we are driving brand awareness to the sites.
SEO is the organic way of appearing on page one, while Google Ads is paying for that spot at the top of Google Search results. Data and experience tells us that SEO is a long term strategy designed to drive organic traffic to your website, while SEM (or Adwords as it’s also known) has a more immediate impact. CMG recommends running SEM and SEO at the same time, as buyer behaviour tells us that consumers online visit more than one channel before making a decision to purchase/take action. That’s why we recommend a multi-channel digital strategy, where we harness the power of your brand and its products/services at every touchpoint.
There are multiple factors that work together to rank your website. Key factors that have become more important than ever before are compelling content and website user experience. Having compelling content that answers your customers’ pain points will show Google you have the right information to solve your customers' problems. CMG has a full team of experts who specialise in SEO to ensure we customise the right strategy for your business. That means that every one of our clients will have a different SEO strategy, depending on what outcomes they have set out to achieve.