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Benefits of SMM

Use Social Media Marketing to build brand authority and trust

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Build brand trust

and loyalty

Increase your brand's visibility with engaging content, creating advocates of your brand.
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Learn more about

your customers

Social Media allows you to communicate with your customers in a relaxed environment.
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Full funnel solution

Capture new and returning customers, allowing them to see updates of your offerings, in real-time.
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Engage with CMG to build your SMM strategy
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We're Serious About Results

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Frequently Asked Questions

What is the difference between SMM and SMA?

Social Media Marketing is the action of creating and scheduling posts on social media channels such as Facebook or Instagram. Social Media Advertising is a paid service on social media channels that drives specific goals, like website traffic. Whilst they are both on social media channels, they have vastly different objectives.

How many times should I post on social media?

While there is no magical number of how often you should post, there is a rule, which is to be consistent. At CMG, we start with a minimum of 3 posts a week on each channel. Along with being consistent in posting, it is about the type of content you are sharing with your followers- CMG have created the 70/30 rule. This means that 70% of the content we create is inspirational, educational, informative and on trend. The other 30% is direct selling to your offerings.

What is the best time to schedule my content?

Each channel will have a different ideal time to post, but what is more important is knowing your target audience on that channel. For example, if your target audience is mums of children at kindergarten, then posting content around 2-3pm when they are picking them up from school is tactical. If your target audience is working professionals, then 7-8am is ideal when they are commuting to work. CMG uses audience insights and real-time data to analyse what will work for your business.